Banking & Financial Services
Whether you're looking to position the right products and services to customers, find new branch/ATM locations, improve workplace safety, or build comprehensive business continuity plans, location intelligence can help to achieve these goals.
By going beyond the usual analytical tools of spreadsheets, report or graphs, ESRI Australia's location intelligence solutions deliver a new perspective on corporate information. By leveraging the location component that is inherent within the vast amounts of data held by banks and financial institutions, our solutions deliver the results required to successfully compete in this increasingly demanding marketplace by accurately managing your lending exposure risk, optimising branch networks and improving customer service.
GIS and Location Intelligence
Geographic Information Systems (GIS) link information to location data, such as financial data to customer addresses, customers to branches, ATMs to property sites, customer travel time to branches. By linking location to your corporate information, you can use location intelligence to make better decisions, enhance your risk management capabilities, and achieve real benefits for your organisation and customers.
- Improve reporting based upon location analysis and financial customer data to ensure business compliance
- Enhance sales and marketing strategies by linking the right products and services to the right customers
- Uncover precise locations of lending coverage to minimise risk and over exposure
- Improve asset and facilities management - e.g. find new branch/ATM location based upon customer demographics and banking habits
Risk Management
Key benefits
With financial institutions required to comply with increasingly strict corporate governance mandates, such as Basel Accord, strong information and risk management is a necessity. With banks facing heavy exposure in their commercial, retail, and residential development lending, the ability to display the exact location of the lending, trends and patterns makes it easier to highlight potential areas of risk.
Through the application of location intelligence, financial institutions can:
- Increase the application and accuracy of data
- Support new and extensive analysis
- Reduce time and labour costs for compliance
- Deliver better and more in-depth reporting based on location
Find out more about improving risk management with location intelligence
Demand Analysis
Key benefits
Location intelligence enables financial organisations to organise information by its location, and visualise banking data for enhanced decision making.
GIS highlights trends and patterns that may not be clearly identified through spreadsheets, providing financial institutions with the ability to:
- Map and analyse penetration by territory and branch/ATM location
- Model geo-demographics easily
- Profile and link customer locations to transaction location
- Analyse location and service indicators
- Perform measured travel analysis
Find out more about enhanced demand analysis with location intelligence
Business Continuity Planning
Key benefits
Location intelligence is a powerful approach for developing effective business continuity plans (BCP) due to the location nature of the data and models, enabling financial institutions to highlight risk patterns and areas in ways not possible using with text or tabular representations of the same data.
Location intelligence permits organisations to quickly display, analyse, and reveal vulnerabilities, exposures, and weaknesses by being able to:
- Develop mitigation strategies
- Model against potential events
- Analyse consequences quickly and efficiently
- Manage facilities (e.g. ATMs and branches)
Learn more about enhanced business continuity planning and location intelligence
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Best Practice
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Case Study Podcasts
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