Retail
By knowing who her best customers are, and where to find more just like them, Olivia is getting an unfair advantage over her competitors by really understanding her customers' demographics, behaviours and purchasing patterns.
ESRI Australia's location intelligence solutions deliver a new perspective on customer information, site selection and customer targeting. By incorporating location into your market intelligence, you can make better and more informed decisions by reducing the risk and effort usually associated with locating profitable sites and identifying future customers.
Location intelligence gives you an advantage to:
- Profile, segment and analyse customers
- Acquire and retain customers
- Establish customer relationships
- Target your advertising messages
Analyse and Profile Customers
Key benefits
By using location intelligence, you can find out who your best customers are, and map their locations.
You can also:
- Target your best customers for loyalty campaigns and new promotions
- Investigate relationships between underperforming products/services and customer preferences
- Uncover new markets
- Target messages by segment
- Analyse purchasing power versus product/services mix
Target Your Advertising
Key benefits
By using location intelligence to target your advertising to customers and potential customers, you can track your advertising success based on location.
You can also:
- Examine response to new products/services by location
- Map successful campaign territories
- Segment your customers by product/services preferences
- Screen new markets by sales potential
- Score your potential customers by demographics (e.g. age, income, location etc.)
ESRI Australia's Services
ESRI Australia are experts in location intelligence, and specialise in providing complete location intelligence services and solutions that contribute to the success of a client's organisation. Our professional services delivery platform - KnowledgeWhere - underpins this success by ensuring that your solutions are delivered to specification, on time, and within budget.
Find out more about our services
ESRI Australia Connect
Request more information about our location intelligence solutions for your industry